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Second, while Netflix saw a drop in revenue growth that was not unexpected, given its larger base, it also saw its content costs rise at a faster rate than revenues, as content providers (the movie studios) started charging higher prices for content. First, as technology evolved to allow for the streaming of movies, Netflix adapted, with a few rough spots, to the new technology, while its brick and mortar competitors imploded.
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You can accuse me of over-analyzing this chart, but it captures to me the essence of the Netflix success story. That subscriber base, in turn, has allowed the company to increase its revenues over time, as can be seen in the picture below, summarizing Netflix's operating metrics. The fuel that Netflix has used to increase its market capitalization is its subscriber base, as with the other FANG stocks, the company seems to have found the secret to be able to scale up, as it gets larger. However, it became a superstar investment between 20, adding about $120 billion in value over the period, translating into an annual price appreciation of more than 50% a year. The difference between Netflix and these companies is that its climb to stardom has taken more time.ĭon't get me wrong! Netflix was a very good investment between 20, increasing its market capitalization by 33.36% a year and its market capitalization by about $3 billion, during that period. This may come as a surprise to some, but Netflix has been publicly listed for longer than Facebook (FB) or Google ( GOOG) ( GOOGL). Among the FANG stocks, with their gigantic market capitalizations, it remains the smallest company on both market value and operating metrics, but it has almost as big an impact on our daily lives as its larger peers. In the process, it has also enriched its investors, as its market capitalization climbed to $139 billion in March 2018 and even after the market correction for the FANG stocks, its value is substantial enough to make it one of the largest entertainment company in the world. For better or worse, Netflix ( NASDAQ: NFLX) has changed not just the entertainment business, but also the way that we (the audience) watch television.